Local SEO

noun

Topic: Search and visibility

1. Search engine optimisation aimed at being found by people searching in or near a particular place, such as “web designer in Cornwall”.
2. It combines the usual SEO with local signals: a Google Business Profile that is complete and accurate, your name, address and phone number matching across the web, reviews from real customers, and pages that mention the places you serve. For a business that serves one area it is often the quickest route to new enquiries, because local searches tend to come from people ready to act.

Example The Cornish plumber appeared in the map results for “emergency plumber Redruth”.

See also SEO Keyword Backlink