Online shop

noun, also webshop

Topic: Selling online

1. A website that lets customers browse products, choose what they want and pay for it online.
2. It differs from a brochure website, which only describes a business. An online shop adds the working parts: a product catalogue, a basket and checkout, payment, stock levels and an order system for you to manage. A good one also looks like your business and is quick enough on a phone that people complete the purchase there.

Example The brochure site brought enquiries; the online shop brought orders.

See also Ecommerce Shopping cart Checkout