Meta description

MEE-tuhnoun

Topic: Search and visibility

1. The short summary of a page that sits in its code and often appears under the page title in search results.
2. It does not directly raise your ranking, but it affects whether people click, so it works like a small advert. A good one is about 150 characters, says plainly what the page offers, and is different for every page. Google sometimes rewrites it to match a particular search, so do not expect it to appear exactly as you wrote it.

Example The shop’s meta description mentioned free delivery on orders over fifty pounds.

See also SEO Keyword Alt text