While the production of an elegant but easy-to-use website is one element for your online success, the second crucial part is the marketing of that site. Marketing a website brings a host of new principles and techniques that you may not be familiar with, and we at Futurestore can help and offer advice based on the practical knowledge we've built up from over 6 years of experience. Here are some of the different ways to ultimately encourage more visitors/customers to your site:

• Optimisation of web page for the 'search engines'
• Directory listings and link exchange
• 'Pay per click' advertising
• Email Marketing
• Traditional advertising and public relations

A good website will be built with the search engines in mind, after all where do we all start when we want to find something on the internet? Futurestore has been very successful in building search engine friendly sites, and the methods we employ demand constant attention and fine tuning. A lot of our sites appear in the top search engines on page one for two and three word search terms.

'Pay per click' advertising - guaranteeing your position in search engine results, at a cost, is becoming increasingly popular. While you can implement your own campaign through LookSmart or Google Adwords we recommend assistance from a professional internet marketing company. We have worked with online marketing consultants Neutralize, who will be happy to quote you across a range of online campaigns covering a host of budgets - click here to visit their site at www.neutralize.com .

An optional addition to the basic Futurestore package is a 'newsletter' function to allow you to quickly and economically keep in touch with your regular clients. We can design an HTML newsletter for you which reflects the style and design of your site with interactive features to encourage recipients back to your site. You can easily assemble and send a newsletter to your clients whenever you wish and as often as you choose.

Don't forget that there's still traditional advertising and PR to get visitors to your site. Depending on your business sector a carefully targeted campaign in print or on radio or television is an excellent way to very quickly raise awareness of your online presence.

It's worth bearing in mind, however, that every business will benefit from a individually planned marketing campaign depending on it's sector and typical customer profile. Please feel free to call us now for an informal chat about successfully marketing your new Futurestore site.