| In September 1997, Futurestore
Technologies started life as IDx
Interactive - a web production company, founded by Lawrence Brendish and Patric Ovenden based in Redruth, Cornwall. It quickly developed
a reputation for producing eye-catching, functional websites and intranet
applications and worked with both private companies, including LloydsTSB,
Verio/AOL and Kew Gardens and public sector organisations.

However, the majority of requests came from Micro and SME sized
businesses - many with a similar requirement for what a website should do
for them:
 |
they wanted a site that not only looked
good, but also provided functional interactivity for their customers |
 |
 |
it was important that the site owner
could easily maintain and manage their own website without the cost of
buying additional software, learning new skills or employing a web
designer |
 |
 |
the site should also provide secure
shopping basket features
|
 |
 |
in addition, the site needed to be
flexible enough to easily allow business-to-business functionality to
be integrated whenever required, new pages or products to be added
whenever necessary and provide tools to assist in the promotion of the
site |
It was also essential that any development should be competitively priced
and delivered working and on-time.
With these requirements in mind the development team at IDx Interactive
looked to create a package that combined the essential components of a
content managed, e-commerce solution together with professional design and
branding from our own in-house design team. With the Micro/SME Business in
mind it was felt the package shouldn't cost more than £1,500 - a tall order
considering typical development costs for this kind of website would have
been between £6,000 and £15,000 for a bespoke application!
In April 2000 IDx Interactive released it's e-commerce package - Futurestore.
Now in it's 5th year Futurestore has over 250 users including the Royal
Botanic Gardens Kew, EMAP Publishing, IPC Magazines and the Eden Project in
Cornwall.
During the past year Futurestore Technologies, the new company launched to
market and develop the package, has concentrated on refining and improving
the Content Management features of Futurestore and produce new intranet
applications based on these core routines.
In 2005, Futurestore will continue to develop new products to aid the online
merchant and provide flexible content management systems that power websites
and corporate intranets.
|